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Implementation Examples - Entertainment & Education


Historic Markers - Gamification

The Challenge

The Wright Dunbar Historic District in Dayton Ohio is home to the Dayton Aviation Heritage National Historic Park, several Wright Brothers’ sites, the Paul Lawrence Dunbar house and the Dayton Region Walk of Fame. Several times a year the historic district sponsors a food truck rally and invites the public to visit the district and tour the historic sites. In the past, visitors were provided with a “passport” that listed all the historic sites and as they visited each site they would receive a “passport stamp.” At the end of the event, the passwords would be collected and the people with the greatest number of stamps would be entered a drawing to win a prize. However, passports wouldn’t get turned in (or even used) by the visitors and in at least one case, a single visitor forged stamps on multiple passports to increase the chances that they would win the drawing.

Historic Marker Image

The historic district's goals were:

  • To modernize the paper “passport” and “stamp” process to reduce the costs associated with printing the passports and reduce the waste of unused (and used) passports.
  • To provide the visiting public additional information about each historic site and walk of fame marker.
  • To gain information about who the visitors to the historic district are and be able to contact them by email in the future regarding upcoming events.
  • To provide incentives to people to visit all the time, not just during the periodic coordinated events.
  • To track the number of visitors at each site each day and each month, to better determine which sites attract the most attention and which sites need better promotion.

Sparrow's Solution

  • Each of the historic markers, sites and stones in the Walk of Fame were imported into the Sparrow secure online database as “Stations” and each was assigned a unique Sparrow Station QR Code marker.
  • Sparrow’s functional addition of “Gamification” was enabled as well as the “Guest” viewer registration option.
  • Each of the unique Sparrow Station QR Code markers were printed and placed on placards at each marker that informed potential viewers that if they scanned the QR Code, they would earn a point for the scan, be entered into a giveaway contest for the month and each marker they scanned increased the chances of winning the monthly prize.

ROI & Benefits

  • Each scan of a Sparrow QR Code marker is logged in real-time. The first time that a new “viewer” scans any of the markers associated with the historic district, they are prompted to provide identity information (Name, Email Address) but also informed that they can opt-out and simply be a “guest” viewer.
  • Guest viewers are uniquely identified in Sparrow’s secure online database and as if in the future the guest viewer would like to register with their name and email address, all the points accumulated as a guest transfer to the registered viewer.
  • By replacing the paper “passport and stamp” system with Sparrow, the historic district saves several hundred dollars a year in printing costs that were associated with the used and unused (wasted) “passport” cards.
  • Each marker scanned presents the viewer with additional information about the historic site or person on the Walk of Fame. This additional information includes external links to Wikipedia articles and historic district associated websites (National Park Service, Dayton Walk of Fame, Wright Brother’s Sites, etc.) to provide the viewer with more and updated information regarding the subject of the historic marker.
  • Viewers that register not as guests and provide an accurate name and email address can be exported by the historic district’s management team and their contact information can be used for features and promotions.
  • Viewers that register not as guests and provide an accurate name and email address can be exported by the historic district’s management team and their contact information can be used for features and promotions.
  • Sparrow’s log of which markers are scanned when and by whom is exported periodically (along with the total number of points each visitor has collected), providing the historic district’s management team with analytics on which areas see the most visitors and based on the points collected by the visitors, who should be entered into the monthly prize drawings and periodic event prize drawings.

Implementation Examples - Entertainment & Education


Historic Markers - Gamification

The Challenge

The Wright Dunbar Historic District in Dayton Ohio is home to the Dayton Aviation Heritage National Historic Park, several Wright Brothers’ sites, the Paul Lawrence Dunbar house and the Dayton Region Walk of Fame. Several times a year the historic district sponsors a food truck rally and invites the public to visit the district and tour the historic sites. In the past, visitors were provided with a “passport” that listed all the historic sites and as they visited each site they would receive a “passport stamp.” At the end of the event, the passwords would be collected and the people with the greatest number of stamps would be entered a drawing to win a prize. However, passports wouldn’t get turned in (or even used) by the visitors and in at least one case, a single visitor forged stamps on multiple passports to increase the chances that they would win the drawing.

The historic district's goals were:

  • To modernize the paper “passport” and “stamp” process to reduce the costs associated with printing the passports and reduce the waste of unused (and used) passports.
  • To provide the visiting public additional information about each historic site and walk of fame marker.
  • To gain information about who the visitors to the historic district are and be able to contact them by email in the future regarding upcoming events.
  • To provide incentives to people to visit all the time, not just during the periodic coordinated events.
  • To track the number of visitors at each site each day and each month, to better determine which sites attract the most attention and which sites need better promotion.
Historic Marker Image

Sparrow's Solution

  • Each of the historic markers, sites and stones in the Walk of Fame were imported into the Sparrow secure online database as “Stations” and each was assigned a unique Sparrow Station QR Code marker.
  • Sparrow’s functional addition of “Gamification” was enabled as well as the “Guest” viewer registration option.
  • Each of the unique Sparrow Station QR Code markers were printed and placed on placards at each marker that informed potential viewers that if they scanned the QR Code, they would earn a point for the scan, be entered into a giveaway contest for the month and each marker they scanned increased the chances of winning the monthly prize.

ROI & Benefits

  • Each scan of a Sparrow QR Code marker is logged in real-time. The first time that a new “viewer” scans any of the markers associated with the historic district, they are prompted to provide identity information (Name, Email Address) but also informed that they can opt-out and simply be a “guest” viewer.
  • Guest viewers are uniquely identified in Sparrow’s secure online database and as if in the future the guest viewer would like to register with their name and email address, all the points accumulated as a guest transfer to the registered viewer.
  • By replacing the paper “passport and stamp” system with Sparrow, the historic district saves several hundred dollars a year in printing costs that were associated with the used and unused (wasted) “passport” cards.
  • Each marker scanned presents the viewer with additional information about the historic site or person on the Walk of Fame. This additional information includes external links to Wikipedia articles and historic district associated websites (National Park Service, Dayton Walk of Fame, Wright Brother’s Sites, etc.) to provide the viewer with more and updated information regarding the subject of the historic marker.
  • Viewers that register not as guests and provide an accurate name and email address can be exported by the historic district’s management team and their contact information can be used for features and promotions.
  • Viewers that register not as guests and provide an accurate name and email address can be exported by the historic district’s management team and their contact information can be used for features and promotions.
  • Sparrow’s log of which markers are scanned when and by whom is exported periodically (along with the total number of points each visitor has collected), providing the historic district’s management team with analytics on which areas see the most visitors and based on the points collected by the visitors, who should be entered into the monthly prize drawings and periodic event prize drawings.