Sparrow's Solution
- Each of the historic markers, sites and stones in the Walk of Fame were imported into the
Sparrow secure online database as “Stations” and each was assigned a unique Sparrow Station QR
Code marker.
- Sparrow’s functional addition of “Gamification” was enabled as well as the “Guest” viewer
registration option.
- Each of the unique Sparrow Station QR Code markers were printed and placed on placards at each
marker that informed potential viewers that if they scanned the QR Code, they would earn a
point for the scan, be entered into a giveaway contest for the month and each marker they
scanned increased the chances of winning the monthly prize.
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ROI & Benefits
- Each scan of a Sparrow QR Code marker is logged in real-time. The first time that a new
“viewer” scans any of the markers associated with the historic district, they are prompted
to provide identity information (Name, Email Address) but also informed that they can
opt-out and simply be a “guest” viewer.
- Guest viewers are uniquely identified in Sparrow’s secure online database and as if in
the future the guest viewer would like to register with their name and email address,
all the points accumulated as a guest transfer to the registered viewer.
- By replacing the paper “passport and stamp” system with Sparrow, the historic district
saves several hundred dollars a year in printing costs that were associated with the used
and unused (wasted) “passport” cards.
- Each marker scanned presents the viewer with additional information about the historic
site or person on the Walk of Fame. This additional information includes external links to
Wikipedia articles and historic district associated websites (National Park Service, Dayton
Walk of Fame, Wright Brother’s Sites, etc.) to provide the viewer with more and updated
information regarding the subject of the historic marker.
- Viewers that register not as guests and provide an accurate name and email address can
be exported by the historic district’s management team and their contact information can
be used for features and promotions.
- Viewers that register not as guests and provide an accurate name and email address can be
exported by the historic district’s management team and their contact information can be
used for features and promotions.
- Sparrow’s log of which markers are scanned when and by whom is exported periodically (along
with the total number of points each visitor has collected), providing the historic district’s
management team with analytics on which areas see the most visitors and based on the points
collected by the visitors, who should be entered into the monthly prize drawings and periodic
event prize drawings.
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